Outdoor business signing helps travelers easily locate businesses, attractions, and services while driving on highways. Clear signs guide drivers to gas stations, restaurants, hotels, museums, and other tourist destinations. Outdoor signs not only support tourism and the local economy but also ensure road safety by reducing confusion and distractions. In South Dakota, the Department of Transportation (DOT) manages outdoor business signage, offering various types of signs and detailed rules for their use.
Table of Contents
Types of Outdoor Business Signings
Billboards, LOGO signs, and TODS signs are the three major types of outdoor business signs in South Dakota.
| Type | Purpose |
|---|---|
| Billboards | Large advertisements for products, services, or businesses |
| LOGO Signs | Informational signs on highways showing business logos (gas, food, lodging) |
| TODS Signs | Directional signs for tourist-related businesses located off highways |
Billboards
Billboards are large outdoor signs used for commercial advertising. These signs usually stand near highways and are visible from long distances.
- Permit Required: Yes
- Location: Must not be on highway right-of-way
- Size Limits: Controlled by law
- Cost: Depends on location and size
- Lighting: Flashing lights are not allowed
- Municipal Approval: May be required from the town, city, or county
Key Points About Billboards
| Question | Answer |
|---|---|
| Can I place a sign on the highway right-of-way? | No, it is illegal |
| Do I need local permits too? | Yes, permits from towns or counties may be required |
| Can I install a sign on my land? | Yes, but a permit is still needed |
| Can I use flashing lights? | No, flashing or moving lights are not allowed |
| What is the cost? | Costs vary by location and permit type |
LOGO Signs
LOGO signs are small panels on larger highway signs that show a business logo, such as for gas stations, food outlets, and hotels. These help drivers make quick decisions without leaving the highway.
- Eligibility: Businesses near highway exits
- Permit Required: Yes
- Purpose: Direct drivers to essential services
- Cost: Depends on the number of panels and contract length
Requirements for LOGO Signs
| Aspect | Details |
|---|---|
| What is a LOGO sign? | A small logo panel is placed on highway signs |
| Who is eligible? | Nearby businesses offering gas, food, lodging, camping, and attractions |
| How to apply? | Submit application with business details and payment |
| Cost of LOGO signs | Varies depending on location, number of signs, and contract duration |
TODS Signs (Tourist Oriented Directional Signs)
TODS signs guide travelers to tourist spots and businesses located away from main highways, like museums, parks, wineries, or cultural centers.
- Eligibility: Tourist-related businesses
- Permit Required: Yes
- Location: Installed on non-interstate roads
- Purpose: Boost local tourism
Details About TODS Signs
| Aspect | Details |
|---|---|
| What is a TODS sign? | Directional sign showing business name and arrow to the location |
| Who is eligible? | Tourist attractions or services located off the main route |
| Application process | Submit the form with location and business information |
| Cost of TODS signs | Based on sign size and distance from the main road |
Permit Process
A permit is required for almost all outdoor business signs.
Steps to Apply for a Permit
- Fill out the appropriate application form:
- Outdoor Advertising Permit (for billboards)
- LOGO Sign Application
- TODS Sign Application
- Submit details of the location and business
- Attach the required documents and fees
- Wait for review and approval from the highway authority
Permit Cost Summary
| Permit Type | Approximate Cost |
|---|---|
| Billboard Permit | Varies by location and size |
| LOGO Sign Panel | Annual fee based on the number of panels |
| TODS Sign | Fee based on size and location |
Legal Restrictions
State laws strictly control outdoor advertising. Unauthorized signs are not allowed on highways or public property.
Important Legal Rules
- SDCL 31-28-14: No one may place warning, direction, or commercial signs on highways unless authorized.
- SDCL 31-28-20: Commercial advertising on highway signs is prohibited.
- Illegal Sign Consequences: Violating these laws can lead to the removal of signs and a Class 2 misdemeanor charge.
Illegal Signage Details
| Rule | Explanation |
|---|---|
| No advertising on highway right-of-way | It is illegal to place signs for business on highway land |
| Signs must not look like official signs | No private signs can mimic official traffic signs |
| Only approved signs are allowed | All commercial signs must be permitted and follow DOT guidelines |
Memorial Highway and Auto Tour Route Signs
Businesses or organizations may apply for special signs along memorial highways or tour routes. These are separate from commercial signs and are used for honoring individuals or highlighting scenic routes.
- Permit Needed: Yes
- Purpose: Non-commercial recognition or tourism
Forms & Documents
The South Dakota DOT provides different forms for each type of outdoor sign. These forms can be accessed from their official website.
Available Forms
| Form Name | Purpose |
|---|---|
| Outdoor Advertising Permit Application | For billboard signs |
| Business Signs on Information Panels (LOGO) | For logo signs on major highways |
| Tourist Oriented Directional Signing Application (TODS) | For off-route tourist-related signs |
| Memorial Highway/Auto Tour Route Signs Application | For special memorial or tourism signs |
Key Takeaways
Outdoor business signs are essential tools for helping travelers find services and destinations. In South Dakota, these signs are regulated by strict laws to ensure safety, clarity, and fairness. Understanding the types of signs—billboards, LOGO signs, and TODS signs—helps business owners choose the right option. Applying for a permit, following size and location rules, and respecting state regulations are key steps in installing a legal and effective sign. Outdoor business signage not only supports business visibility but also improves travel experiences for everyone.
